latform: Online & Print: Our Man in Havana (Advertising Agency) concepted some mocks for USA Today Travel Vegas Experience. The Concept was focused on Las Vegas travelers profile: Sophisticated Couple, The Foodie/Gambler, The Shopping Diva, The Partier and Spa Time. Below is the Executed comps. My job was to execute the concept and to bring it to life by organizing a photo shoot, photographing the shoot, using the photos to design an advertising campaign.
Shoot Responsibilities: Built mood boards for talent • Developed lighting look & feel • Assisted in development of character build up • Developed Shot List • Helped coordinate the talents • Organized a team for the shoot • Photographed the talent • Worked one-on-one with Our Man in Havana advertising agency to complete campaign
Other Responsibilities: Color correcting • Retouching • Photo compositing • Design and layout of print comps and banners